The recent discovery of a mid-century dairy bar sign during renovation work on Queen Street East has sparked a nostalgic journey through the Sault's past. This unearthing is more than just a historical artifact; it's a portal to a bygone era of family-run businesses and vibrant downtown life. The sign, belonging to Johnstone's Dairy Bar, is a tangible reminder of the city's rich commercial history and the simple pleasures that once defined it. But what makes this discovery truly fascinating is the story behind the sign and the man who created it. William "Bill" R. Johnstone, a hard-working immigrant from England, settled in Sault Ste. Marie in 1940. His philosophy was simple: "You either do a job or you don’t, but never say you will take a job and do nothing about it." This mindset fueled his success in operating two businesses, Johnstone's Dairy Bar and the Harrington East End Dairy. The dairy bar, which opened in 1940, was an instant hit with the community. It offered a range of treats, from ice cream sundaes and milkshakes to take-home bricks of ice cream. The prices were incredibly affordable, with chocolate milkshakes costing just 15 cents and jumbo ice cream sodas just 25 cents. This was an era when a pocketful of change could buy you a sweet treat and maybe one for a friend too. As the dairy bar gained popularity, Johnstone expanded the menu to include soft serve ice cream and hot food like hot dogs, chicken, steaks, and hamburgers. The "Pine Room" became a popular spot for live music and dancing. But what makes Johnstone's Dairy Bar truly special is the sign that has now been uncovered. It's a symbol of a time when the downtown was filled with family-run restaurants and bustling shops. The faded sign is a reminder of the charm and community that once made the city's downtown so vibrant. This discovery invites us to reflect on the past and consider the value of preserving our history. It also prompts us to think about the importance of supporting local businesses and the impact they can have on our communities. In my opinion, this discovery is a powerful reminder of the importance of preserving our history and the value of local businesses. It's a call to action for us to cherish and celebrate the past while also embracing the future. The sign is a tangible link to a time when the Sault was a thriving hub of commerce and community. It's a reminder that, even in today's fast-paced world, the simple pleasures of life are worth cherishing. So, the next time you walk down Queen Street East, take a moment to appreciate the history that lies beneath the modern streets. And if you're feeling nostalgic, why not treat yourself to a milkshake or a sundae at one of the many local businesses that still thrive today. After all, the past is not just a distant memory, but a living, breathing part of our present.
